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Amidst the cluttered landscape of social media feeds, there exists a timeless avenue where relationships are nurtured and conversions flourish - the humble yet mighty, email inbox. Patty, together with Judi Harrington, dive into the strategy of effective email marketing and the importance of giving it a personal touch. They also cover why storytelling isn't just for books – but a powerful tool to connect and engage. Patty & Judi will walk you through the nuances of what makes readers click and stick to your emails. From the strategic placement of the unsubscribe button to respecting your reader's time, Patty and Judi cover it all – including tips on frequency, consistency, and why unsubscribing can benefit your focus on more engaged subscribers. It's an episode packed with insights on email marketing do's and don'ts.

Learn the sheer alchemy of storytelling as Mel Trumble, life coach and word-weaver extraordinaire, walks you through the labyrinth of her own life's tale. Patty and Mel explore how sharing personal experiences can create an emotional connection with clients and help develop a stronger leadership presence. Mel shares the importance of overcoming self-limiting beliefs and transforming trauma into a superpower, while Patty emphasizes the value of self-compassion and being one's best friend. Wrap up your week with this episode, filled with heartening discussions on growth amidst life's challenges and the power of storytelling in business and life. Your story is waiting to be told, and this episode is the perfect companion for learning how to share it with the world.

Patty and her guest, Michelle DeNio dive deep into the keys to effective business growth. They emphasize the importance of deep involvement in fewer, rather than many, initiatives, and the significance of aligning one's passion with their business to ensure consistent and rewarding work. Through the conversation, Patty and Michelle advocate for using data to identify lucrative business avenues, applying the 80-20 rule for focusing on what yields the best results, and nurturing genuine relationships within professional communities. They also highlight the role of personal touch in the era of automation, the necessity of keeping emotion separate from business decisions, and provide strategies for making impactful network contributions.

In a world where content creation can sometimes feel like a daunting task, one entrepreneur's journey took an unexpected turn that changed everything. When Vanessa Chiasson embarked on a business adventure to Italy, little did she know it would lead her to a co-working space where work and leisure seamlessly blended. But that was just the beginning of her story. Now, imagine the possibilities when AI tools enter the picture, revolutionizing Vanessa's approach to content creation. And the best part? The twist is yet to come...

When you’ve got a problem at work, how do you go about solving it? Many of us have been taught that “brainstorming” is the best course of action. Unfortunately, even though it has the word “brain” in it…this method goes against the brain’s natural tendencies. Melina will share why questions are better and how to use them to ensure you work on the right projects and problems moving forward. In this episode, you will discover how asking the right questions can transform relationships and generate sales and will leave you questioning your own problem-solving techniques.