Getting past buyer’s resistance might seem like a difficult proposition for many people in the field of sales. But with the right communication tools, you, too, can get past these objections and make that sale. In this episode, Patty Farmer discusses how to change the way you sell with Connie Whitman, CEO of Changing the Sales Game. Connie talks about the layers of buyer resistance, and what you need to do to overcome each layer. Full of great sales insight, be sure to tune in to this value packed episode.