Welcome to the Marketing, Media & Money Podcast

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Are you tired of spending your time and MONEY chasing strategy after strategy only to discover what worked 10, 5, or even 2 years ago is not working NOW? Things shift fast in the online space and if you’re not keeping up, you’re getting left behind. It’s time for something different… Welcome to the Marketing, Media, and Money Podcast where every single episode …

The Other Side of the Mic: Michelle Shaeffer Interviews Host, Patty Farmer

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 Welcome to the Marketing, Media & Money Podcast! In this very first episode, Michelle Shaeffer turns the table to chat with host, Patty Farmer, and find out why she started this podcast and what listeners can expect from the show, what excites her about her work, what’s next for her business and so much more.   Enjoy this podcast …

MMAM 123 | Vanity Metrics

Beyond Vanity Metrics: The Difference Between Return On Ego And Return On Investment With Phil Gerbyshak (Episode 123)

Patty Farmer podcast

Do you think about return on ego, or do you think about return on investment? Do you like that dopamine rush you get every time you open your social media accounts? Do you count your likes, shares, comments, or connections? These vanity metrics are the Return on Ego that many people value so much. In this episode, Phil Gerbyshak, a …

MMAM 122 | Genius Quotient

Make Your Message Stick Using Your Genius Quotient With Catherine Mattiske (Episode 122)

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—Have you ever played email ping pong, looked at an audience with glazed eyes, or been on a zoom meeting with distracted attendees? You know your IQ, your EQ, so it’s time to know your GQ, your Genius Quotient. By unlocking your Inner Genius, you’ll be able to supercharge your communication to land your message every time you write, speak, …

Sales Or Spam: The Solution To Cold Email Outreach With Adam Rosen(Episode 121)

Patty Farmer podcast

Cold emailing, much like cold calling, often has a bad reputation as spammy or salesy. But when done right, it can be a great way to make personal connections with prospects. In this episode, Adam Rosen, a founder of a tech startup with a penchant for supporting business owners, takes us deep inside cold email outreach. He shares some of …

The Six Ways Of Overcoming The Fear Of Selling And Delivering Solutions With Dr. Nadia Brown (Episode 120)

Patty Farmer podcast

Marketing and sales go together. Many people are afraid to dive into sales because of the unforeseen impact they imagine if they pursue that path. But if you want to succeed, you must overcome that fear and understand customers’ buying processes. Tune in as your host Patty Farmer sits down for a conversation with Dr. Nadia Brown about ways to overcome …

MMAM S7 119 Donna | LinkedIn Methodology

SOAR: The Four-Point Methodology To Maximize LinkedIn With Donna Serdula (Episode 119)

Patty Farmer podcast

In the modern world, LinkedIn is one of the most popular social media platforms among professionals. It is where you can connect with other business people, learn about new opportunities, and build your brand. It is also an excellent place to share your work and experiences and grow your network. How do you create a LinkedIn profile that attracts the …

MMAM 118 | True Healing

True Healing: Unblocking Your Hidden Potential With Tarnie Fulloon (Episode 118)

Patty Farmer podcast

—We all have pain in our lives, physically, emotionally, and mentally, and often, we don’t even know what’s causing them or how to deal with it. Worst is, we don’t even realize that it affects our personal lives and our businesses. In this episode, Patty Farmer sits down with Tarnie Fulloon, the creator of Body Centered Medicine. Tarnie is a …

MMAM 117 | Midlife Women

Jennifer Arthurton On How Midlife Women Can Get Unstuck And Move Into Their Kick-Ass Next Chapter (Episode 117)

Patty Farmer podcast

Your golden years are called golden for a reason and should be a time in your life to be treasured. Joining Patty Farmer on today’s episode is Jennifer Arthurton, the creator and founder of the Old Chicks Know Sh*t community, along with a podcast of the same name. Her mission is to inspire and support midlife women in chasing their …

MMAM 116 | What Dog Am I

What Dog Am I?: A Unique Personality Assessment To Fuel Your Life With Ricelli Mordecai (Episode 116)

Patty Farmer podcast

There are a lot of personality assessments out there. While they offer great insights, some of them are just not that fun to take. If you also feel this way, Patty Farmer has the episode for you! She sits down with empowerment coach, author, and international speaker, Ricelli Mordecai, to tell us about our core personalities through dogs. Ricelli is …

MMAM 115 | Buyer Resistance

Changing The Sales Game: Overcoming The Different Levels Of Buyer Resistance With Connie Whitman (Episode 115)

Patty Farmer podcast

Getting past buyer’s resistance might seem like a difficult proposition for many people in the field of sales. But with the right communication tools, you, too, can get past these objections and make that sale. In this episode, Patty Farmer discusses how to change the way you sell with Connie Whitman, CEO of Changing the Sales Game. Connie talks about …

MMAM 114 | Professional Image

How To Create A Professional Image And Make A Good First Impression With Valerie Weaver (Episode 114)

Patty Farmer podcast

You have 20 seconds to make a good first impression with your professional image. How can you pull it off? Patty Farmer welcomes Valerie Weaver, a certified Fashion Image Consultant certified through the London Image Institute. The first thing you need to figure out is your brand and expertise. How do you want to convey your brand in your appearance? …