In the modern world, LinkedIn is one of the most popular social media platforms among professionals. It is where you can connect with other business people, learn about new opportunities, and build your brand. It is also an excellent place to share your work and experiences and grow your network. How do you create a LinkedIn profile that attracts the right people in your space?

That is what our guest, Donna Serdula, talks about. Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is a fantastic branding opportunity. Listen to this episode as Donna shares the four-point methodology to acing your LinkedIn profile – Strategize, Optimize, Amplify, and Relate.