About Christina:

Christina Daves, DIY-PR Strategist, is the best-selling author of, PR for Anyone™ – 100+ Affordable Ways to Easily Create Buzz for Your Business, and the #1 best-selling book, The DIY Guide to FREE Publicity that shares her journey of getting exposure for a product she invented, www.HealInStyle.com.

Having no resources for advertising or hiring a PR firm, Christina taught herself everything she could about generating her own publicity. She has appeared in over 1000 local and national media outlets including The Steve Harvey Show, Dr. Oz, The TODAY Show, local affiliates of NBC, ABC, CBS, and FOX, magazines such as, Forbes, Success and Entrepreneur, Sirius XM Radio, The Washington Post, and many more. She is also a regular contributor on Good Morning Washington.

Christina is a sought-after keynote speaker and can be seen sharing her message on stages (in-person and virtually) inspiring business owners and entrepreneurs to gain visibility and credibility through media.

Together with her clients, Christina has over 1 billion views and generated over $100 Million in sales from free publicity.

Enjoy this podcast on your favorite listening platforms

It's very important that you become famous in your industry. ~ Christina Daves Share on X

In This Episode:

01:57 – Get to know Christina Daves
06:03 – Planning an annual media calendar
10:47 – Developing good relationships with journalists
14:40 – Effective newsjacking
17:03 – The four seasons of publicity
18:31 – Email pitching strategy
20:23 – The four seasons of publicity: Season 1
26:53 – Season 3 – The easiest time to land publicity
28:36 – Season 4 – The busiest and most competitive
29:49 – Christina’s books: PR for Anyone and The DIY Guide to FREE Publicity
31:28 – Christina’s FREE gift for listeners
32:18 – Connect with Christina
32:37 – #OpenMic

WEBSITE: www.christinadaves.com
Get in touch with Christina Daves and check out her programs and if you’re ready to achieve massive publicity success. She is also available to hire as a keynote speaker on your next event.

FREEBIE: 3 Steps to PR Success
Grab this FREE Step-By-Step Guide to Christina Daves’ PROVEN System that last year resulted in over 873 million views and over 8 figures in sales from FREE Publicity.

Christina Daves’ Books — Grab Your Copy on Amazon

• PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business
  The do-it-yourself guide to getting publicity for your business—without a big budget!

• The DIY Guide to FREE Publicity: 100+ Things You Can Do to Get Media Coverage for Your Business Now
  In the DIY Guide to FREE Publicity, Christina shares her proven methods. Whether you are a speaker, consultant, trainer, or any type of business owner or entrepreneur, Christina can help you get featured in some of the biggest media outlets.

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What’s a tip or strategy that you would like to share?

Plan out an annual evergreen media calendar.

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