Leverage the Power of PR: How Entrepreneurs Can Attract New Clients with Dina Behrman (Episode 141)

Patty Farmerpodcast

In a world where entrepreneurs struggle to stand out in a sea of competition, one woman has unlocked the secret to their success. Dina Behrman, a former journalist turned PR strategist, has a jaw-dropping twist in her approach that will leave you speechless. Brace yourself as Dina reveals how she can transform ordinary entrepreneurs into industry experts, attracting new clients and skyrocketing their credibility. But the story doesn't end there. With her expertise and global reach, Dina's clients are now poised to take their businesses to unimaginable heights. Get ready for a rollercoaster ride of visibility, credibility, and unprecedented growth. Can you handle the twist?

In this episode, you will:

  • Discover the power of PR to establish credibility, attract new clients, and grow your business.
  • Craft a powerful story that captivates your audience and creates a lasting impression.
  • Uncover the misconceptions about PR that may be holding you back from harnessing its full potential.
  • Learn the importance of sound bites in effectively conveying your message and grabbing attention.
  • Unlock the strategies for leveraging social media to maximize your PR efforts and reach a wider audience.
  • Learn the top 3 tips for pitching the press and landing the kind of media coverage that skyrockets your business.

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The key moments in this episode are:

00:16:53 - Importance of Newsjacking and Sound Bites
00:19:18 - Making Journalists' Lives Easier
00:22:40 - Building Relationships with Journalists
00:23:09 - Tips for Pitching the Press
00:27:39 - Understanding PR Cycles
00:32:29 - Creating an Email Pitch for Media Outreach
00:33:41 - Twitter as an Effective Platform for Engaging with Journalists
00:35:54 - Using LinkedIn for Researching Journalists
00:37:40 - Building Relationships with Journalists through Social Media
00:39:37 - Themes and Expertise in Multi-Author Books
00:47:05 - Connecting with Dina Behrman
00:47:27 - Free Pitch the Press Guide
00:48:30 - Social Karaoke and Marketing Strategy
00:50:19 - Success with Storytelling
00:51:10 - Marketing Media Money Assessment

Dina’s #1 Marketing, Media, & Money Strategy:

I share a combination of stories and expertise on other people's platforms to connect on a deeper level with my ideal clients, while also positioning myself as an expert.

Dina’s Gift:
PR Checklist

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Dina’s Books:

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About Dina Behrman

Dina Behrman, a former journalist turned PR strategist works with entrepreneurs who want to inspire millions, skyrocket their visibility, and attract more soulmate clients. She helps entrepreneurs become the go-to experts in their fields and make a bigger impact by sharing their stories and expertise in the press and bestselling books. Having worked as a publicist for industry leaders and guided countless entrepreneurs in doing their own PR, Dina's experience and knowledge in the field are unparalleled.

Based in the UK but working with clients globally, she brings a unique perspective to the power of PR for entrepreneurs. Get ready to learn from Dina's insights and discover how PR can increase your visibility and credibility, leading to business growth.

Resources and Important Links

Grab Your Free Marketing, Media, & Money Assessment

Would you like a simple answer to the question “Where should I focus my time and energy to attract highly-qualified, ideal clients?” Take the FREE Marketing Media & Money Assessment and in 3 minutes or less you will know where you are excelling, where you could make a few changes and what steps to take to achieve massive results.