Using AI to Revamp Old Content into Fresh Newsletters for Maximum Engagement with Vanessa Chiasson (Episode 144)

Patty Farmerpodcast

In a world where content creation can sometimes feel like a daunting task, one entrepreneur's journey took an unexpected turn that changed everything. When Vanessa Chiasson embarked on a business adventure to Italy, little did she know it would lead her to a co-working space where work and leisure seamlessly blended. But that was just the beginning of her story. Now, imagine the possibilities when AI tools enter the picture, revolutionizing Vanessa's approach to content creation. And the best part? The twist is yet to come...

Key Takeaways:

  •  Master the art of storytelling to captivate your audience and boost your marketing impact. 
  •  Unleash the power of AI tools to revolutionize your content creation process and stay ahead of the game. 
  •  Transform old content into fresh, engaging newsletters that resonate with your audience and drive results. 
  •  Personalize your content to forge deeper connections with your audience and elevate your brand's impact. 
  •  Harness current events to craft compelling content that resonates with your audience and keeps them engaged.

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The key moments in this episode are:

00:01:23 - Guest Introduction
00:03:27 - The Power of Travel Stories
00:06:42 - Embracing AI as a Writer and Business Owner
00:09:25 - Using AI for Content Creation
00:13:59 -  The Intrigue of Travel and Hearing New Things
00:14:50 -  Embracing Conversations with Strangers
00:16:21 -  Everything is Content
00:19:49 - Tapping into Old Content
00:22:20 - Leveraging Original Quotes
00:27:28 - The Importance of Having a Plan and Calendar
00:28:53 - Leveraging Personal Preferences for Engaging Content
00:31:15 -  Newsjacking and Tying Content to Current Events
00:33:22 - Finding the Intersection of Trending Topics and Services
00:35:26 - Repurposing Content in Newsletters
00:40:43 - The Power of Storytelling in Newsletters
00:41:51 -  Using AI to Enhance Newsletter Content
00:43:47 - Leveraging AI for Creating Forbes Bios
00:45:00 - Share What You Can't Stop Thinking About
00:46:07 - Closing Remarks and Call to Action 


Vanessa’s #1 Marketing, Media, & Money Strategy:

Share the thing you can't stop talking about. Chances are if you care deeply about something, other people will too and they'll want to connect with someone who shares their passion and knowledge.


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About Vanessa Chiasson

Vanessa Chiasson is an award-winning freelance writer, editor, and blogger bringing warmth and depth to travel and human-interest narratives. Her bylines include Globe and Mail, Chatelaine, Toronto Star, Buzzfeed, Reader’s Digest, USA Today, Travel Awaits, Cottage Life, Modern Farmer, Matador and more.

Since 2012, Vanessa has been a prominent figure in the industry, coaching writers from various backgrounds and experience levels on developing effective business strategies to support their artistic endeavors. With her expertise and experience, Vanessa has made over two dozen television and conference appearances, sharing her love for travel and writing. You can follow her cozy travel adventures and insights at 

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