Viveka von Rosen on Marketing, Media & Money Podcast

Using LinkedIn to Build Your Brand, Network and Business with Viveka von Rosen (Episode 092)

Patty Farmerpodcast

About Viveka:

Viveka von Rosen is Cofounder and CVO (Chief Visibility Officer) of Vengreso. Known internationally as the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!”

As a contributing “expert” to LinkedIn’s official Sales and Marketing blogs and their “Sophisticated Marketer’s” Guides, Viveka is often called on to contribute to publications like Fast Company, Forbes, Money, Entrepreneur, The Social Media Examiner, etc.

Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

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Make sure that your LinkedIn profile is buyer-centric. It's focused on your buyer, their pain points and how you can help solve them. ~ Viveka von Rosen Click To Tweet

In This Episode:

02:00 – Get to know Viveka von Rosen
03:27 – Your personal brand: How you present yourself across all platforms
05:59 – Viveka von Rosen’s journey to being a LinkedIn expert
14:19 – Debunking a LinkedIn myth
18:45 – Viveka’s take on using hashtags and emojis on LinkedIn
22:59 – Strategic use of the LinkedIn’s name pronunciation and video cover story features
26:13 – Using LinkedIn’s custom website feature
28:27 – The power of LinkedIn SEO
30:55 – How important is your SSI Score?
30:03 – How to use the LinkedIn’s featured section
36:34 – Viveka’s tips when applying for LinkedIn Live
40:17 – Top tips to use LinkedIn to position yourself as a thought leader
50:50 – Free vs Paid LinkedIn
53:13 – Connect with Viveka von Rosen
54:37 – Viveka’s FREE Gift for #M3Podcast listeners
55:20 – #OpenMic

Vengreso offers virtual sales training that helps sellers book more meetings, grow the sales pipeline, and close more deals. Also, take advantage of some awesome FREE Resources

FREE Gift: LinkedIn: 101 Ways to Rock Your Personal Brand
Download the FREE PDF version so you can start building your brand, attracting clients, growing your revenue and engaging like a LinkedIn Master!

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What’s your #1 Marketing, Media & Money Strategy?

To stand out of a (spam filled) crowd on LinkedIn, don’t just message people trying to get an appt with them after inviting them to connect. Send them a VIDEO that is PERSONALIZED to them, that shares something of value (like a tip, podcast, checklist, etc) and the first call to action in the video should be to let you know how you liked the resource (or video). NOT to book a time with them ASAP. You need to get people to know and like you enough to trust you with their time. Too many people try to get business after they have barely “met” you yet. Doing a video message, and doing it the right way, will help you stand out and build that KLT factor!

Get Social with Viveka:


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