About Caitey:

Caitey Gilchrist is an award-winning entrepreneur, speaker and creative for life. As the founder of a successful brand strategy business, Caitey has built kick-ass brands for a wide range of companies and entrepreneurs, including coaches, marketers, financial advisors and more.

With clients raving about her thoughtfulness and breadth of knowledge, Caitey is passionate about helping businesses and individuals uncover their authentic brand identities. She is dedicated to connecting human beings to their purpose, power and people, and empowers entrepreneurs to use their core message to create freedom in their lives and businesses.

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Get out there, be a little vulnerable, share about yourself and be authentic in your marketing. - Caitey Gilchrist Click To Tweet

Highlights:

01:24 – Caitey’s bio
02:11 – Defining “Brand”
05:20 – Vulnerability in your brand story
07:56 – Embracing your quirks and flaws
12:49 – Branding pitfalls
16:51 – Most important brand elements
23:33 – Branding pet peeve
24:48 – Attracting IDEAL clients with your brand 
28:20 – Brand loyalty
31:25 – Brand partners
32:29 – Finding the best brand partners
34:00 – Summit as a marketing strategy
39:39 – Connect with Caitey
40:00 – Caitey’s Gift
41:00 – #OpenMic

Website: caiteygilchrist.com

Connect with Caitey and discover your Authentic Brand!

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Podcast: The Authentic Brand Podcast

It’s the podcast about branding, marketing and authentic business strategies for entrepreneurs!

What’s a tip or strategy that you would like to share?

Enter a deeper level of connection with your audience by being vulnerable. Sharing your personal journey in your marketing, webinars and other customer interactions can help them remember you, relate to you and want to work with you as a result!

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