Linda Waterhouse on Marketing, Media & Money Podcast

Leveraging LinkedIn for New Business with Linda Waterhouse (Episode 063)

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About Linda:

Linda Waterhouse is an award-winning digital marketing strategist who helps small businesses and professionals get noticed, get connected and get clients. She shows motivated business owners and professionals how to leverage LinkedIn for personal branding and for generating an endless stream of leads.

Linda is a co-author of “Turn Knowledge Into Profits” and is featured in the 3rd edition of The Ultimate Guide to LinkedIn for Business. She was honored to be named a 2018 Top 25 New Jersey Leading Woman Entrepreneur Brand Builder.

When she’s not working, Linda can usually be found biking, playing pickleball, or hiking.

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The goal of LinkedIn should be to earn the right to have a conversation. We want to make sure that we are starting conversations, not just connect and forget. ~ Linda Waterhouse Click To Tweet

In This Episode:

01:57 – Get to know Linda Waterhouse
03:34 – Linda the ‘Accidental Entrepreneur’
05:48 – Your LinkedIn profile pops up before your website on search engines
08:29 – The best way to find the “right people” to connect to on LinkedIn
11:07 – Create a message when sending requests to connect
16:49 – Building a good relationship with new connections
22:45 – How to create an attention-grabbing , magnetic LinkedIn profile headline
31:10 – Top 3 areas to consider in a LinkedIn profile
34:00 – Best practices for creating LinkedIn profiles
36:11 – Signs of a LinkedIn newbie
37:24 – Connect with Linda
37:53 – #OpenMic
39:35 – Linda’s gift to #M3Podcast listeners

You’re ready to leverage LinkedIn to get endless streams of high value clients, so head over to the website and get in touch with Linda Waterhouse.


5-Step Daily LinkedIn Routine Ebook
Learn how to use LinkedIn effectively in less than 20 minutes per day.

How Professionals Can Stand Out from the Crowd on LinkedIn Ebook
Learn to optimize your profile so you stand out connect with the right people.

Join the Facebook Group:  Leverage LinkedIn In 2020

This group was created to support members who are learning how to leverage LinkedIn in 2020 to get more exposure and win new clients.

What’s a tip or strategy that you would like to share?

Use LinkedIn filters to find and connect with your exact ideal clients. Start having conversations and building relationships with them so that they see what value you provide. Engage with posts from people we know and people we want to get to know. Since most of us can’t meet face-to-face yet, this is a great way to meet new people and stay top of mind with those who already know us. When the timing is right, take the conversation offline.

Get Social with Linda: 

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