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The 5 Essential Pillars of Great Copy with Alyson Lex (Episode 007)
Every business needs high-converting copy if they want to properly convey their message and turn people into loyal customers. But creating such materials is not simply about correct grammar and a consistent tone. Patty Farmer is joined by Alyson Lex, a copy coach and direct response copywriter. Alyson breaks down the five pillars of effective copywriting, exploring important aspects of …