MMAM 7 | High-Converting Copy

The 5 Essential Pillars of Great Copy with Alyson Lex (Episode 007)

Patty Farmerpodcast Leave a Comment

Every business needs high-converting copy if they want to properly convey their message and turn people into loyal customers. But creating such materials is not simply about correct grammar and a consistent tone. Patty Farmer is joined by Alyson Lex, a copy coach and direct response copywriter. Alyson breaks down the five pillars of effective copywriting, exploring important aspects of …